I want to compete in the marketplace of ideas.
Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running on all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.
*Credentials and experience levels vary by faculty and instructors.
Degrees Offered
Bachelor of Fine Arts in Advertising Design
Bachelor of Fine Arts in Advertising Design
• Theory - apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards
• Design - develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications
• Technology and Production - demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials
• Critical Thinking - demonstrate knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate and critique their ideas
• Be able to articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues
• Professionalism - demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics
What Will I Study?
I'm ready to build brands. Starting with my own.
From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:
- Copywriting
- Digital Illustration
- Storyboarding
- Concept Development
- Online Marketing
- Account Planning
- Marketing Research
- Public Relations and Promotions
- Media Buying
- Brand Strategy
At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.
*Credentials and experience levels vary by faculty and instructors.
