I want to compete in the marketplace of ideas.Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is a fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running at all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.
I'm ready to build brands. Starting with my own.
From illustration and storyboarding to research and public relations, there’s more to advertising than just creating ads. Our Advertising Degree can take you from concept stage to market-ready professional. You'll study courses that span both the creative and business sides of the industry, such as Concept Development and Brand Strategy. Choose a campus below to learn more about our program offerings.
*Credentials and experience levels vary by faculty & instructors.
Lora Stephens has over 20 years of experience as a product & toy designer—most notably for L.O.L. Surprise! dolls. She talks with Ai LIVE about her career & the importance of connecting to an audience.